TOTEM worked on the launch of the new Molson Export branding in the Old Port of Montreal, including the creation and set up of an event for 500 Molson representatives in Quebec, executives, and members of the press. The studio put together a spectacular entrance that featured a sail emblazoned with Molson Export’s new branding, as well as a 3D animated video looking back at the brand’s 107-year history. Mandated by: FCB Montreal.
